Creative Advertising Can Win Growth in a Recession

One of the truisms which is around is that those organizations which invested responsibly in their advertising and marketing activities in past recessions came out of the recession stronger and with growth as compared to their competitors who retrenced. A recent article in the BNET news feed regarding activities undertaken by Hyundia in the past few months deals with exactly this topic. While some competitors have been forced to retrench and reduce their activity, Hyundia has taken advantage of the opportunities presented to grow its market share, introduce new models and win converts to the brand.
To read more you can go to http://www.bnet.com/2403-13240_23-346169.html?promo=713&tag=nl.e713

On a personal note we are driving our second Hyundia and our daughter & son in law are driving one too. They have been reliable, comfortable and decent vehicles. I can understand why they have been able to win market share...the vehicles offer a lot of value for the money.

It will be interesting to watch in the next couple of years to see how Hyundia does as other brands come back to the market more aggressively, but for now they seem to have become winners out of a tough situation.

Lee K

Its Official - The Recession is Over

We heard it fromthe Governor of the Bank of Canada and the Head of the US Federal Reserve...the third quarter is going to have a positive economic result in both Canada and the US. So what are you doing in your company to make sure you are contributing to this result. Are you talking to more clients? Are you putting on some better promos? Have you introduced some new products or services? How about trying some new web tactics? Whatever you do that can improve your operations, your market prescence and your business will also be a piece of making sure that the recession is really over.

We're going to keep the blog going for a bit longer to be sure that we can tell all of the wonderful stories about the turnaround...and then maybe we will rename it and start looking at how we make sure we all participate in the good times ahead.

Kepp up the good work!

Lee K

Even car sales appear to be improving

One of the biggest stories of the recession period has been what the last twelve months have done to the auto industry. Long the darling of manufacturing and seen as an industry that constantly spun off billions in profits, auto manufacturing has been hardest hit throughout most of North America and potentially worldwide. A few niche players, such as Hyundia and Audi seem to have held on and even grown their markets in Canada, but almost every other manufacturer has been negatively hit.



We are now seeing stories of some of the auto markets returning to better times. Fewer stories about dealerships restructuring or closing...less about subsidies, (wouldn't we all like a few billion from government for our businesses), and more about product being bought by the public because they see some value in the delivery.



In our business, office technologies, we still see clients taking longer to make decisions when they buy, but if the product is matched to their real needs then we see purchases being made. Usually it is all about productivity...will the new product or service help their employees deliver value better and faster. Seems to me that this is a good by product of the pressure we face. Clients should be able to expect to be ahead after their purchase...in quality of delivery, in productivity and in reliability. Aren't these the kinds of base values which makes any of us smile when we buy. Why should it be any different for business?



Lee K