Some businesses have decided to challenge the assumptions.

A big part of the negative impacts which are fueling the recession talk is the constant media hype associated with every bad piece of news. We are encouraged when companies decide to counter this trend by promoting a different view of the current world. One of the biggest and most aggressive campaigns we have seen is the Workopolis Positive campaign which they have been running in major newspapers since early January. Their messages (full page in The Hamilton Spectator is one vehicle) include headlines like: "Quell your inner pessimist," or "A viable option to fear," (with a nice side reference to the predictions of Nostradamus), and "A solid alternative to panic" (with a side reference to Chicken Little). There have been many more positive but realistic headlines in their ads which put much of the current economic news in a different perspective.





We think organizations which attempt to bring more reason to this discussion as it impacts everyone do a service to the general temper of the issue. Way to go Workopolis!...hopefully more companies will bring this kind of creative approach to the current situation and encourage people to invest in the solution, not just lament the problem.

Lee K